Why Your Business Needs a Web Presence
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09:52:20 pm on April 1, 2009 | # |
All businesses these days need to have a web site because they are inexpensive to create and maintain and they provide valuable information to your customers. Any business can benefit from having a web site simply for the inexpensive advertising that you can get with a web site. At roughly $5 to $15 dollars a month for web space and $10 a year to purchase a .com domain name it is silly for any business to not have a web site.
As a business owner you want your web site to provide valuable information to your potential customers. Every potential customer these days want to do all of their comparing of services and products from the comfort of their own home. If you don’t provide the information they are looking for to help compare your services you will lose business. There are a few things you should include on your web site when you create one.
Main Page is the first page people will go to when they come to your web site. This page should get your potential customers attention with your business brand. This page should include some images and be well organized to keep your surfers attention.
Services and Products Page should be included in your web site to tell your potential customers about what you do or what you provide. This page should sell your products or services and tell your potential customers why your products or services are superior to others. As your business and page increases in popularity, you can begin to accept payments on-line. This will make your business a store that is open 24/7 making you money.
Contact Page is a crucial page for every business that has a web site. This page lets people know exactly how to contact you should they want you purchase your product or service. This can be as simple as an email address that can contact you or an on-line form that people can type into and send to you. If you provide any service for your customers you want to include your phone number, fax number is (available), and directions to your business if you want people visiting you. A map is always a good option as well if you are trying to get people to get to business.
Free Information Page is always a nice addition that a lot of businesses do not take advantage of when creating their web site. Everyone on the internet is looking for free information and they are more likely to revisit a site that they get good information from. If you run a restaurant then create a page on your site that tells people how to organize a party. If you run a construction business have a page with useful home improvement tips. By giving surfers free information you establish that bond of trust with them. This trust translates to a good business relationship because the customer feel you gave him or her something for nothing.
The three items above are always needed on your business web site to give the surfer the basic information about your business. Feel free to be creative and add pictures of you doing your business or your employees doing work. Web sites should also convey a sense of family and togetherness to provide trust for the customer. Well that about wraps it up for this article. I hope you have enjoyed it and found it to be informative.
Mike Walton is founder of http://www.cheapasdirthosting.net which provides its clients with hassle free web hosting at low cost. We offer plans with a 1-Click installation that will setup your blog, forum, cms, gallery, or e-commerce web site in seconds.Related Blogs
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